Information

Categories Tracked

Action Figure/Accessories

  • Action Figures/Accessories & Function Play
  • Action Figure Collectibles
  • Battling Toys & Playsets

Arts & Crafts

  • Sculpting Compounds
  • Mechanical/Digital Design
  • Craft & Paint Kits
  • Powered Appliances & Nutrient Mixes

Building Sets

Dolls

  • Nurturing Dolls & Accessories
  • Way Dolls & Accessories
  • Fashion Office Play & Dressup
  • Playset Dolls & Accessories
  • Large Dolls & Accessories/Furniture

Games/Puzzles

  • Games Excl Trade Carte du jour Game
  • Strategic Merchandise Card Games
  • Puzzles

Infant/Toddler/Preschool Toys

  • Infant/Toddler Toys
  • Preschool Toys

Outdoor & Sports Toys

  • Ride-Ons
  • Sports Toys
  • Summertime Seasonal Toys

Plush

Vehicles

  • Powered Vehicles
  • Non-Powered Vehicles

Youth Electronics

Explorative & Other Toys

  • Scene Sets & Figures
  • Models & Accessories
  • Learning & Exploration
  • All Other/Miscellaneous Toys

Retail Tracking

Make the most informed business decisions with point-of-auction (POS) data to sympathize what products sell across section stores, specialty stores, and national chains. Weekly data enables you lot to closely monitor performance—faster—to ameliorate business organisation results.

Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what'southward happening online and in stores and how that'south changing over fourth dimension.

Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we behave each year enable u.s.a. to measure consumers' purchasing behavior and central attitudes across cardinal retailers and channels (e.thousand. brick and mortar, online) …

Shop-Level Enabled Retail Tracking

Go a more meaningful read on where—and how fast—products are selling, based on sales book instead of store count lone. With store-level data feeds straight from retailers, you can measure out velocity to monitor sales by retailer, region, or territory.

Registry Snapshot

New babies create new opportunities to reach customers through registries. Grow toy sales from baby registries by analyzing the products consumers annals for, gifts purchased, and more than—all at the retailer-level.

Juvenile Products Retail Tracking Service

Get a consummate view of the durable juvenile products market place — travel, safety, feeding, bed and bath, infant entertainment, and furniture.

Retail Tracking Service
E-commerce Channel Expansion

Capitalize on the unique value propositions of both e-commerce and brick-and-mortar.

Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, nosotros offer a deep look into purchasing trends by segment.

Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base of operations price changes.

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, make leakage/lift, and brand launches.

The Future of Toys

To brand the well-nigh informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Futurity of Series guides your strategy with sales forecasts and forwards-looking industry insights. Covers 95+ subcategories with a focus on dolls, building sets, games and action figures. Additionally, see how consumers are responding to the COVID-19 crisis.

Analytic Reporting for POS Shop Level Data

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your almost valuable customer, brand loyalty, make leakage/lift, and brand launches.

Reports

Global Toy Market place Written report

Get market sizing of global market by region (2012-2017, 30 regions included). This written report is segmented by demographics, license, and super category.

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Evolution of Entertainment Report

Get a holistic view of leisure time and explore how often U.Southward. consumers are engaging in entertainment activities, why behaviors are changing, and the factors that contribute to those changes. Employ this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activeness profiles. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.

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Amusement Expertise

The NPD Grouping'southwardentertainment expertise ―built on best-in-class information, thought leadership, and unparalleled analytics ― equips industry leaders toabound their businesses in achop-chop changingenvironment. Get aholistic view acrossbooks, media amusement, toys, and video gameswith robust insights and unmatched industry expertise

Manufacture Expertise

"There's a need for speed in the globe today. In the current retail surround, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers alike, whether they are big or pocket-size, who are nimble plenty to react faster and get to market more than rapidly, are the ones who volition win in the long term."